Industry
Software
Headquarters
Austin
DesignMind Project
Big Data Consulting
Objective
Develop the ability for Under Armour to connect its software to its products.
Results
State of the art athletic tracking apps

The Under Armour Connected Fitness portfolio is a collection of digital fitness apps including Endomondo, mapmyfitness, myfitnesspal, and Record. App functionality includes a Bluetooth-enabled scale, a heart rate monitor, and a band for the wrist that tracks steps, distance, resting heart rate, and sleep. The open platforms are designed to allow any smart technology or wearable device worldwide to connect seamlessly.