Advantages of a Mobile App Development Framework
Mobile development has consumed the digital market for advertising, social, and enterprise business interactivity. Some predict that by the end of 2020, 70% of all digital transactions will be on mobile.
In just a few years, mobile eCommerce has almost doubled it’s difficult to keep the consumer’s attention on any one mobile app. Businesses are fighting for the time and attention of users, all the while gathering more and more data that is changing the face of consumer marketing and advertising.
As we fight for the user’s attention, we’re learning that ease of use and helpful content is the key. Timely and related content combined with a beautiful user experience is the key to success. Data about the user, which social networks he or she uses, combined with mobile data points lead to conversion and maintenance of the all important client relationship.
What is the user doing? What time is it? When does the user make purchases? Is the user watching television? Is the user leisurely walking? Consumer devices now have many sensors and API capabilities. As the demand for applications increase companies are fighting just to keep up with what is considered normal for mobile interaction. Starbucks mobile application launched the ability to order ahead and soon every major faster food merchant had launched an application to order ahead or pay.
Mobile App Development Frameworks to the Rescue
To keep up with mobile explosion, development agencies and consultants need to react faster, reuse code, and utilize expertise where available. In come the mobile app development frameworks. Now developers can easily utilize tools which offer innovations and current industry standards, so they can concentrate on UI/UX and above all, consumer satisfaction.
The combination of various frameworks and services with either Native or Hybrid development can bring a reduced development life-cycle and increased performance to the forefront. Azure, Firebase(Google), and AWS Mobile Services offer scaling, off-line support, authentication and texting across a cloud environment. Ideally you will build a system that uses the well known players with loose integration while maintaining a healthy appetite for new integration. Your goal is to utilize your customer’s data in different ways to impress – not intrude – on your consumers.
Kimate Richards is VP, Mobile Apps at DesignMind. If you’re interested in hearing more about our mobile app services, contact us at DesignMind.